How to Use Survey Results to Build Better Buyer Personas

by | Tech Marketing

business people having a conversation

How much do you know about your target customers?

If you’ve created a buyer persona, you might feel like you understand them pretty well.

You might be wrong.

In fact, 51% of customers feel that brands don’t ask about their needs, and 40% of people want a brand to engage in more meaningful conversations with them. (Source: Edelman study.)

In other words, you might think you’re having helpful, valuable sales conversations with your customers — when in fact, your customers are feeling spammed.

What’s the solution?

Get to know your target customers better by actually asking them about themselves — and turning that insight into a more robust buyer persona.

>> I show you how right here in my latest post for Datanyze.

 

 

Consider how your content is getting created

This is what I believe in:

  1. Content equity. Everyone deserves good, valuable, soulful content. Followers, leads, prospects, customers, employees — everyone.
  2. Discernment. Using AI isn’t bad — as long as it’s used with discernment.

Founders: Keep up the thoughtful content you’re creating. It’s valuable, and it’s so needed. But if your company is generating gobs of customer-facing content with AI, think about why that is, and why you’re okay with it.

Startups: Treating content production as a numbers game means you’re getting lumped in with everyone else. Swimming in the sea of sameness means your customers can’t tell you apart from the competition.

This goes beyond differentiation.

Your solution might be groundbreaking. Your founder might be the next Fortune cover story. But if your content doesn’t stand apart … your company doesn’t stand out.

Human-driven and human-written content (even with an AI assist to make it better) stands out because it serves.

Come talk to me about how your content is getting done. Let’s find opportunities to add humanity to your writing process so the customers you’re trying to reach will sit up and take notice.