Free Resources
A great working relationship with Horizon Peak Consulting begins with a conversation — but sometimes you just need some information to take back to the team. Learn more about our history, philosophy, processes and offerings in our 2022 Services Guide.
Rise above the competition with more effective event marketing emails. In this tip sheet, you’ll find Horizon Peak’s best practices for writing emails that attract and engage event attendees.
Increase your lead scores, build relationship with your audience, and launch your campaigns quickly and confidently with these demand-gen email tips.
Throwing content spaghetti at the wall to see what sticks is never a good marketing strategy. Use this infographic as a thinking tool with your team to plan your topics around where your audience is in the awareness spectrum, so you can deliver content that meets them right where they are.
Latest Blogs
Value Proposition 101: How to Write a Positioning Statement
Your positioning statement will be your guidepost for your marketing efforts, and it will help you and your team maintain focus and perpetuate your brand. Here’s how to write one that works.
The 5-Step Case Study Writing Formula
Case studies and testimonials are pure gold for B2B marketing. Here is a 5-step formula for writing case studies that get results.
Do you want the good news or the bad news first?
Giving good news before bad news is more likely to motivate people to change the behavior that led to the bad news — but opening with bad news reduces worry. Understanding the way your audience thinks and considering the goal of your blog before you write it will take your business blog to a whole new level.