Free Resources
A great working relationship with Horizon Peak Consulting begins with a conversation — but sometimes you just need some information to take back to the team. Learn more about our history, philosophy, processes and offerings in our 2022 Services Guide.
Rise above the competition with more effective event marketing emails. In this tip sheet, you’ll find Horizon Peak’s best practices for writing emails that attract and engage event attendees.
Increase your lead scores, build relationship with your audience, and launch your campaigns quickly and confidently with these demand-gen email tips.
Throwing content spaghetti at the wall to see what sticks is never a good marketing strategy. Use this infographic as a thinking tool with your team to plan your topics around where your audience is in the awareness spectrum, so you can deliver content that meets them right where they are.
Latest Blogs
The Ultimate Guide to Creating and USING a Buyer Persona to Write Content That Converts
A buyer persona is the one person you will write to when you create your marketing content. Capture that imaginary person’s attention, and your content will be easier to write – and most importantly, it will convert better.
How to Use SlideShare to Breathe Life into Your Old Blog Content
SlideShare earned its nickname “the quiet giant of content marketing” for good reason. It’s one of the most powerful, influential platforms on the Web. Repurposing your blog content as a SlideShare deck is a great way to stretch that blog content, give new life to old...
The Evolution of Content Marketing: 2 Trends You Should Pay Attention To
There is a two-part movement happening in content marketing. First, longer-form, more well-researched content is coming to the forefront, and second, smart businesses are aligning their content with the buyer’s journey. Here’s what businesses and marketers need to know to capitalize on these trends.