If you’re a long-time reader of the Horizon Peak Blog, you’ve heard me preach about the benefits of long-form content.
(If you’re new around here, you can catch up right here.)
On their own, long-form blog posts have a ton of value for your business. They are more engaging to readers, they rank higher in Google searches and they boost the author’s credibility.
But we all know that high-quality, value-packed, long-form content takes time and energy to produce.
So let’s squeeze as much value out of that content as we possibly can, shall we?
Crazy Egg let me take over their popular blog for a day with my in-depth post including 10 ways to repurpose, spin and otherwise squeeze more marketing juice out of your long-form blog posts.
Consider how your content is getting created
This is what I believe in:
- Content equity. Everyone deserves good, valuable, soulful content. Followers, leads, prospects, customers, employees — everyone.
- Discernment. Using AI isn’t bad — as long as it’s used with discernment.
Founders: Keep up the thoughtful content you’re creating. It’s valuable, and it’s so needed. But if your company is generating gobs of customer-facing content with AI, think about why that is, and why you’re okay with it.
Startups: Treating content production as a numbers game means you’re getting lumped in with everyone else. Swimming in the sea of sameness means your customers can’t tell you apart from the competition.
This goes beyond differentiation.
Your solution might be groundbreaking. Your founder might be the next Fortune cover story. But if your content doesn’t stand apart … your company doesn’t stand out.
Human-driven and human-written content (even with an AI assist to make it better) stands out because it serves.
Come talk to me about how your content is getting done. Let’s find opportunities to add humanity to your writing process so the customers you’re trying to reach will sit up and take notice.
