Great Content Increases Customer Loyalty

3 Ways Great Content Increases Customer Loyalty

You know that customer loyalty is a huge revenue-generator AND cost-saver for your business.

Loyal customers are worth up to 10 times as much as their first purchase.

Not to mention, it is 6-7 times more expensive to acquire a new customer than it is to keep a current one.*

What you might not know is the content you produce can directly impact customer loyalty.

In fact, your content impacts it in three specific ways — and you can capitalize on this impact with a few small improvements to your content marketing process.

Find out exactly how to create content that increases customer loyalty on my post over at JackieJohnstone.com.

*Source

Consider how your content is getting created

This is what I believe in:

Content equity. Everyone deserves good, valuable, soulful content. Followers, leads, prospects, customers, employees — everyone.
Discernment. Using AI isn’t bad — as long as it’s used with discernment.

Founders: Keep up the thoughtful content you’re creating. It’s valuable, and it’s so needed. But if your company is generating gobs of customer-facing content with AI, think about why that is, and why you’re okay with it.

Startups: Treating content production as a numbers game means you’re getting lumped in with everyone else. Swimming in the sea of sameness means your customers can’t tell you apart from the competition.

This goes beyond differentiation.

Your solution might be groundbreaking. Your founder might be the next Fortune cover story. But if your content doesn’t stand apart … your company doesn’t stand out.

Human-driven and human-written content (even with an AI assist to make it better) stands out because it serves.

Come talk to me about how your content is getting done. Let’s find opportunities to add humanity to your writing process so the customers you’re trying to reach will sit up and take notice.