How much do you know about your target customers? If you’ve created a buyer persona, you might feel like you understand them pretty well. You might be wrong. In fact, 51% of customers feel that brands don’t ask about their needs, and 40% of people want a brand...
You know that customer loyalty is a huge revenue-generator AND cost-saver for your business. Loyal customers are worth up to 10 times as much as their first purchase. Not to mention, it is 6-7 times more expensive to acquire a new customer than it is to keep a current...
Your content should always serve a dual purpose. First, it should be inherently helpful to the target buyer. Second, it should make the case for why you are the right person/company to buy from. Writing to a single person makes that a much easier task. A buyer persona...
How many marketing emails do you get? And how many do you actually read? When was the last time you went to a website on a daily basis to read someone’s blog? Do you stop and read every tweet or social media post, or do you skim through, looking for something...
