How to Wield Your Case Studies Like the Secret Weapons They Are

Tech Marketing

Let me guess. You’re creating white papers, blogs, brochures and e-books to help get the word out about your products and services. Maybe you’re even creating the odd infographic or downloadable guide to get your content marketing engine churning. There...

Takeaways from MozTalk Denver

HPC News, Tech Marketing

On July 19, I walked into the Space Gallery in Denver … and knew immediately I was not cool enough to be in the room. Fellow copywriter Lacy Boggs and I attended MozTalk: Content Edition knowing we were going to get insights from some of the best marketers and...

Stop Letting Your Best Content Collect Dust! Do This Instead

Content Strategy, Tech Marketing

If you’re a long-time reader of the Horizon Peak Blog, you’ve heard me preach about the benefits of long-form content. (If you’re new around here, you can catch up right here.) On their own, long-form blog posts have a ton of value for your business....

How to Use Survey Results to Build Better Buyer Personas

Tech Marketing

How much do you know about your target customers? If you’ve created a buyer persona, you might feel like you understand them pretty well. You might be wrong. In fact, 51% of customers feel that brands don’t ask about their needs, and 40% of people want a brand...

3 Ways Great Content Increases Customer Loyalty

Tech Marketing

You know that customer loyalty is a huge revenue-generator AND cost-saver for your business. Loyal customers are worth up to 10 times as much as their first purchase. Not to mention, it is 6-7 times more expensive to acquire a new customer than it is to keep a current...

The Ultimate Guide to Creating and USING a Buyer Persona to Write Content That Converts

Tech Marketing

Your content should always serve a dual purpose. First, it should be inherently helpful to the target buyer. Second, it should make the case for why you are the right person/company to buy from. Writing to a single person makes that a much easier task. A buyer persona...