I recently sat down (virtually, at least) with Jason Resnick for his podcast, Live in the Feast. Though our conversation began on the topic of “ideal customers,” it quickly blossomed into an exploration of customer relationships and what to do when things...
Earlier this year I undertook a research project that I thought was going to blow up some of my beliefs about content marketing. At least, that’s what I hoped would happen. Yes, I wanted to be proven wrong. Why? Because that’s how we learn. When it comes to business,...
Delete. Delete. Delete. While I was on maternity leave earlier this year, I found myself sitting on the couch with a cranky newborn, scrolling through the email app on my phone, and deleting marketing emails with abandon — several times a day. I was ruthless. If the...
I do a lot of podcast interviews — but rarely do I get the chance to talk about what I believe is one of the most important aspects of business: growth. Recently I had the pleasure of being interviewed by Ramli John from Growth Marketing Today — and growth...
Your customers want you to engage with them. That might be hard to swallow, given how much marketing noise people are exposed to every day, and how many new ways people have come up with to filter out that noise. But it’s absolutely true. In fact, customers are...
When clients come to me, they’re often trying to solve some specific problems. Something just isn’t working right. They’re not getting the results they’re after. They understand they’re behind the curve in some way. The good thing is that most of those problems are...
