Some marketers will tell you the B2B customer journey is dead. On the one hand, with so many channels the customer could be coming from and so many new decision factors to contend with, the traditional linear journey is outdated. The path from zero awareness of their...
When you consider that it can cost five times as much to gain a new customer than it does to retain the ones you have, customer retention ends up looking like a really good investment. Plus, repeat customers on average spend 67% more per purchase than a first-time...
No matter what angle you look at it from, content’s sole job is to help people. It should help your customers solve their problems, keep up on what’s happening in an industry, stay a step ahead of their competitors, impress their peers and find solutions. It should...
When the world went on lockdown due to COVID-19, there was an explosion in the use of video conferencing services such as Zoom. Sure, there are a LOT of benefits to video conferencing. Zero commuting time. Business on top, PJs on the bottom. You can meet with people...
When my baby girl was born last year, we ordered a popular smart sock to give us peace of mind at night while she slept. About six months after we began using it, the battery started to malfunction. It wasn’t holding a charge long enough to get through the...
Chances are you’ve heard a fundamental truth in business: People prefer to do business with people they know, like and trust. I would argue that for B2B businesses, trust is the most important factor in that maxim. It’s one thing to say this, though, and quite another...
