Every enterprise technology company believes they can handle their content needs in-house — until they actually try it. Reality hits fast. Creating consistent, high-quality content is a massive undertaking. Most companies discover this the hard way by watching their...
Audiences have always been wary of being sold to. But now, with so many choices and so much content to wade through, they actively block out content that may be trying to sell them something they don’t want. And by actively block out, I mean: They don’t just delete...
Something I’ve been raising concern about for the last year is the concept of “language homogeny.” It’s an academic way of saying “everyone sounds the same.” Mostly this comes up in conversation around using generative AI (GenAI) to write your messaging, copy and...
In marketing, numbers are everything — and yet they mean nothing. For the first half of my career, I worked as a temp for Compaq Computer Corporation, a project manager and copywriter for a creative agency, and an online merchandising manager (today you’d call it “web...
I recently had the pleasure of talking with Declan Dunn on the AI Optimist podcast. In addition to talking about generative AI and some of the discoveries I made during my academic studies, we also talked quite a bit about how white papers can help combat the “tsunami...
For software companies trying to gain a competitive edge in today’s crowded marketplace, having a top-quality product is no longer enough. Companies need to create a magnetic attraction to the product and encourage users to seamlessly incorporate it into their daily...
