What does engaging content do for your audience? It changes them. That might mean choosing to opt in to your list. Buy your product or service. Make an inquiry. Or it might mean a change in attitude. Going from feeling indifferent to feeling emotionally connected....
Two of the most important jobs your marketing content should do are: Empathize with the audience Reassure them that your solution will fix their problem This is true whether you’re writing sales page copy, a blog post or a Facebook ad. Your audience is asking this...
Figuring out the value proposition for your new product or service is the first step in any marketing plan. It communicates to your customers why your offering is worth purchasing. If you can’t clearly articulate the value of your offering, you won’t be able to sell...
Do you produce case studies for your B2B tech company? If you don’t, you really should. They’re effective, shareable pieces of content. If you do – you may have been doing them all wrong if you’re not incorporating a customer testimonial into them....
I fell into the role of web content manager pretty early in my career because I had a knack for “translating” between different business teams. Though all of the teams involved in those web projects — marketers, designers, developers, copywriters, even clients — spoke...
