Major business news sites love to tap executives for guest articles for a reason: Those articles get a lot of attention from readers. It’s a good thing for the news sites — and it can be a great thing for your career. Guest articles can improve your authority and...
Some things create magic when you put them together. Peanut butter and honey. Mountains and snow. Babies and puppies. James Turner and Chris Tompkins are a magical combination, too. Their friendly conversations become business gold when combined with their individual...
Startups, enterprise organizations, creative agencies, freelancers … you are making the same mistakes with your content. And it’s costing you. It’s costing you customers. It’s costing you money. It’s costing you time. Most importantly, it’s costing you...
In the world of copywriting and conversion optimization, content is often an afterthought. Those white papers, e-books, blog posts and email sequences that can help build a long-term relationship between the business and the buyer are sometimes shrugged off as...
Some of the best SaaS companies around are making their blogs unreadable. I’m on a mission to put an end to this. Raise your hand if you’ve ever done this … You discover a great blog post from a SaaS company, and devour it in record time, taking notes as you...
What does engaging content do for your audience? It changes them. That might mean choosing to opt in to your list. Buy your product or service. Make an inquiry. Or it might mean a change in attitude. Going from feeling indifferent to feeling emotionally connected....
