I used Jasper.ai to write a blog post. In the video below, I take you on a tour of what I did and what I learned from it — and what I think the future looks like for writers in a world of AI. High-level takeaways: The output depends on the input you give your AI tool....
When VPs or directors of marketing reach out to me for a conversation about their content marketing programs or demand gen campaigns, the same themes come up again and again. They say things like: “Something is off. My CMO wasn’t happy with the last campaign.” Or …...
Tired of dry, uninspiring customer stories with no zing? Here at Horizon Peak Consulting, we do case studies … a little differently. We use narrative storytelling to craft engaging studies that feature the customer as the hero of an epic journey. This narrative...
Somewhere along the way, business and robots became correlated. I don’t know when it happened. Perhaps it was somewhere around the dawn of the computer age. But at some point, “professional” language began to equate to humorless, jargony, complex writing. I am always...
There’s a reason fairy tales and ghost stories resonate with us, even as adults: Human beings are wired to love stories. Storytelling is how we explain the unexplainable — and narrative is how we communicate our experiences. Story is a fundamental element of human...
When I’m training a new writer on my team, they’re often surprised that my instruction goes well beyond grammar and voice. The words on the page are only part of the experience a reader has with a piece of content. How the content is structured, the flow of...
