“Using AI to write my LinkedIn content completely removes the soul of my writing.” An AI founder shared this with me last week, and there wasn’t an ounce of hypocrisy in it. She doesn’t use AI to write her personal and thought leadership content. She does use it to...
Something I’ve been raising concern about for the last year is the concept of “language homogeny.” It’s an academic way of saying “everyone sounds the same.” Mostly this comes up in conversation around using generative AI (GenAI) to write your messaging, copy and...
Dearest marketing manager, I’m sorry, I have bad news. I know you have the best intentions, but it does not actually make my job easier when you send me AI-generated outlines, research and drafts of content to work with. Two reasons for this: All generative AI tools...
I recently had the pleasure of talking with Declan Dunn on the AI Optimist podcast. In addition to talking about generative AI and some of the discoveries I made during my academic studies, we also talked quite a bit about how white papers can help combat the “tsunami...
I have never seen a white paper fail. Yep, I said it. I started writing white papers over 10 years ago, and they can be remarkably effective content assets for companies of all sizes. I love ’em, and so do my clients. When white papers are done well, they can be a...
From the earliest days of humanity, storytelling has been the heartbeat of human relationship. Through stories, we share wisdom, create our culture, and connect with each other on deep levels. A captivating narrative isn’t just words strung together — it draws...
