Welcome to the third post in the Content Types series from Horizon Peak Consulting. As we roll out the 8 posts we have planned for this series, our goal is to help you see new opportunities for engaging your target audience and making more sales with your marketing...
Welcome to the second post in the Content Types series from Horizon Peak Consulting. As we roll out the 8 posts we have planned for this series, our goal is to help you see new opportunities for engaging your target audience and making more sales with your marketing...
Welcome to the first post in the Content Types series from Horizon Peak Consulting. As we roll out the 8 posts we have planned for this series, our goal is to help you see new opportunities for engaging your target audience and making more sales with your marketing...
What makes a great library? It’s not the building. Or the librarian. Or even the location. (Though all those things help!) What makes a great library is the collection. The novels, biographies, newspapers, journals, magazines, picture books, DVDs, non-fiction books,...
What percentage of your email list is inactive? You might be surprised to discover that 60% is a pretty average number for most businesses. If inactive (aka cold) subscribers make up such a high percentage of your list, you might be “average” — but you’re also...
Recently I had an email conversation with a consultant, who works with enterprise executives, about her blog content. She expressed concern about posting high-value content to her blog — because high-value tends to be longer than the 800-word posts she was used...
