What percentage of your email list is inactive? You might be surprised to discover that 60% is a pretty average number for most businesses. If inactive (aka cold) subscribers make up such a high percentage of your list, you might be “average” — but you’re also...
Recently I had an email conversation with a consultant, who works with enterprise executives, about her blog content. She expressed concern about posting high-value content to her blog — because high-value tends to be longer than the 800-word posts she was used...
Everyone wants to be found. And ranking on the first page of search engine results is the holy grail of content marketing. There are tons of articles out there promising SEO “hacks” and sure-fire ways to game the system. But short of buying search engine...
Over 2 million blog posts are published on the internet every day. 2 million. With that kind of noise, it’s no wonder that so many businesses are struggling in their blogging efforts. They pour money and effort into their blog, but they don’t see the results...
Startups, enterprise organizations, creative agencies, freelancers … you are making the same mistakes with your content. And it’s costing you. It’s costing you customers. It’s costing you money. It’s costing you time. Most importantly, it’s costing you...
In the world of copywriting and conversion optimization, content is often an afterthought. Those white papers, e-books, blog posts and email sequences that can help build a long-term relationship between the business and the buyer are sometimes shrugged off as...
