When your customers are looking for tech solutions, they don’t want heavy-duty sales pitches or advertisements. They want (and need) information. You can use content marketing for more than lead generation. You can use it to teach your prospects and give them...
Two years ago, I bought a laptop from a popular PC brand. A year later, and a week after the warranty expired, the battery went kaput. I’m not afraid of a little computer hardware challenge, so I went to the brand’s online support site to find out how to get a new...
By definition, enterprise businesses looking to retain their existing customer bases while generating new leads need to use different marketing strategies than smaller companies. The focus on growth and expansion demands integrated, multi-channel marketing...
Content creation is one of the best ways for technology companies to consistently generate leads. But how do tech marketers create engaging content that doesn’t get lost in the sea of other blog posts, podcasts, and videos published every day? Just creating more...
If you google “copywriting formulas” or even “copywriting best practices,” you’ll find millions of articles — some of which have some decent advice. Google “persuasive copywriting,” and the results will be more mixed — with some articles pointing you to ways you can...
When it comes to effective communication, technology copywriting isn’t an exception. To get your point across without alienating your reader, clarity is key. Michael Pratt, professor of management and organization at Boston College puts it this way: “If people don’t...
