Write-up: Key takeaways from my academic research on generative AI in strategic communication

Content Strategy, Content Writing and Copywriting

In spring of 2023, I worked on an academic research project on the topic of AI in strategic communication with the Department of Communication at the University of Colorado, Colorado Springs. I learned so much about how we can partner with machines to create smarter,...

White papers are still the gold standard

Content Strategy, Content Writing and Copywriting, Sales enablement

White papers, once the shining stars of tech content marketing, have gotten overshadowed in our current TikTok era — but they’re still a powerful tool in your marketing and sales enablement arsenal. Some history: I spent a significant stretch between 2014 and 2018...

Content Marketing for Enterprise Tech Companies: 5 Powerful Examples to Inspire Your Next Campaign

Content Strategy

Having a robust web presence is now table stakes for enterprise tech companies, and offering high-quality content for your prospects should be the foundation of your overall online marketing strategy. Useful content not only helps you attract more prospects, but done...

Top 10 SaaS Companies Successfully Leveraging a Freemium Model

Content Strategy

Using a freemium model is now an increasingly popular tactic for SaaS companies. Highly successful companies like Dropbox, MailChimp, Zoom and Canva all offer a “free-forever” plan with limited features to generate interest and attract potential customers. And while...

Email Newsletters vs. Content Notifications: Which One Should You Choose?

Content Strategy

This is a guest article written by Horizon Peak senior copywriter Beth Hayden. Beth has been a conversion copywriter for 15 years, specializing in technical and complex content for technology companies. To be successful with email marketing, you can’t take your foot...

Planning for Email Success: Your Email Sequence Delivery Schedule

Content Strategy

What is the right cadence for a drip email sequence or lead nurture email campaign? In other words, how often should you send new emails? Best practices say to email more frequently in the early part of the email sequence, and less frequently in the later stage … But...