Some of the best SaaS companies around are making their blogs unreadable. I’m on a mission to put an end to this. Raise your hand if you’ve ever done this … You discover a great blog post from a SaaS company, and devour it in record time, taking notes as you...
When sales enablement and content marketing join forces, businesses benefit. Listen in on my conversation with co-author of Predictable Prospecting, Marylou Tyler, where we talk sales results, prospecting, targeting customers and more. >> Listen to the podcast...
If you’re a long-time reader of the Horizon Peak Blog, you’ve heard me preach about the benefits of long-form content. (If you’re new around here, you can catch up right here.) On their own, long-form blog posts have a ton of value for your business....
What ROI are you seeing from your business blog? If your answer is “none” or “I don’t know,” I’m wagging my finger at you right now. Blogging without a strategy, and without leading readers to convert in some way (make a purchase,...
SlideShare earned its nickname “the quiet giant of content marketing” for good reason. It’s one of the most powerful, influential platforms on the Web. Repurposing your blog content as a SlideShare deck is a great way to stretch that blog content, give new life to old...
There are lots of things you should be doing with your blog posts to make them more readable and shareable. But sometimes it’s easier to see what TO do when you see what NOT to do.
