The Internet is a war zone. You are competing for the ultimate prize of your audience’s attention. If your blog post is riddled with proofreading errors… oh look, there’s a video of a kitten playing with string! Proofreading errors distract from your message. In the...
After rigorous training and a challenging application process, I am thrilled to announce that I am now a Copyblogger-certified content marketer. I have been biting my nails in anticipation of the response to my application for a month. Copyblogger is the leading name...
Crafting a provocative headline is Writing 101. It’s something all professional writers (or anyone who has received any education in writing) are taught to do. But writing a headline for the Web is a whole different ballgame. Online you have to contend with a million...
There are lots of things you should be doing with your blog posts to make them more readable and shareable. But sometimes it’s easier to see what TO do when you see what NOT to do.
I got into an argument on Twitter a couple months back. Okay, in all fairness (April fools!), it was a discussion more than an argument. It started with me retweeting an article that the folks at Nimble had posted. I (politely) disagreed with the first point in the...
