Seth Godin’s “make a ruckus” approach to marketing has not only garnered him loyal followers, it has spawned powerful business movements. This best-selling author, sought-after speaker and successful entrepreneur focuses ideas and on spreading those ideas. From tribes...
They get me every time. From their TV commercials to their online ads. From their branding to their product design. From their clever messaging to their laser-focused marketing strategy. I love Dollar Shave Club. One of their ads on Facebook right now really caught my...
Last week I gave you 5 tips on how to write your LinkedIn profile summary. Readers seemed to enjoy having those starting points to work with. Someone told me on Facebook, “I needed to learn how to do this, but I realized I know nothing about LinkedIn.” Starting points...
Content marketing doesn’t have to be a blog, YouTube video series, ebook or webinar. And it doesn’t have to directly be selling something. Content marketing is all about creating and distributing valuable content. Content that showcases your brand and your...
Is the Force with you as you’re leading your team or company? Maybe you look up to modern leaders like Warren Buffet, Angela Merkel, the Dalai Lama or even Bono for examples on how to inspire teams, energize followers and achieve great success. But lessons on...
I’m going to let you in on a little secret. I love going to comic conventions. Okay, that’s not so secret. I tweet about that kind of thing all the time. My husband is an avid collector of comic books and original comic art. So I went to my first comic-con years ago...
