Horizon Peak Blog
White papers are still the gold standard
For complex and technical topics, for marketing high-dollar solutions, and for certain audiences, nothing matches the potency of white papers for building trust and authority.
The intersection most startups miss: Copywriting and sales-led growth
How to harness the power of persuasive, high-value content and copy to ensure your sales team is not just ready, but unstoppable.
How to balance readability with SEO when you’re creating content
The subtle art of pairing SEO and readability to create content that both search engines and your audience will appreciate
Your writing is the unsung hero of memorable customer experiences
The powerful ways your writing can help you improve experiences for customers.
Bringing more life to measurable marketing
There’s a plague of boredom and burnout in tech marketing. The cure: Bringing life back into marketing campaigns.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
