Horizon Peak Blog
How Agitating Your Customers Can Pay Off in Your Copy
Your audience is asking this very important question: “Will this solve my problem and get me to where I want to be?” One of the old tried-and-true formulas for copywriting that will help you with answer this question is Problem-Agitate-Solve, or PAS for short.
Value Proposition 101: How to Write a Positioning Statement
Your positioning statement will be your guidepost for your marketing efforts, and it will help you and your team maintain focus and perpetuate your brand. Here’s how to write one that works.
The 5-Step Case Study Writing Formula
Case studies and testimonials are pure gold for B2B marketing. Here is a 5-step formula for writing case studies that get results.
Do you want the good news or the bad news first?
Giving good news before bad news is more likely to motivate people to change the behavior that led to the bad news — but opening with bad news reduces worry. Understanding the way your audience thinks and considering the goal of your blog before you write it will take your business blog to a whole new level.
5 Tips for Writing Blogs About Technical or Complex Topics
Clear communication is central to any successful Web project, and a business blog is no exception. Blogging for your business helps you sell your product or service by giving value up-front. Here are 5 pieces of advice to help you write about technical or complex subjects in a relatable, “plain English” way.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
