Horizon Peak Blog
3 Ways Great Content Increases Customer Loyalty
You know that customer loyalty is a huge revenue-generator AND cost-saver for your business. What you might not know is the content you produce can directly impact customer loyalty. In fact, your content impacts it in three specific ways — and you can capitalize on this impact with a few small improvements to your content marketing process.
How to Write Content That Actually ENGAGES Your Audience
I discovered how to create engaging content that gets into the hearts and minds of your prospects — and some of these techniques may surprise you.
The Ultimate Guide to Creating and USING a Buyer Persona to Write Content That Converts
A buyer persona is the one person you will write to when you create your marketing content. Capture that imaginary person’s attention, and your content will be easier to write – and most importantly, it will convert better.
How to Use SlideShare to Breathe Life into Your Old Blog Content
SlideShare earned its nickname “the quiet giant of content marketing” for good reason. It’s one of the most powerful, influential platforms on the Web. Repurposing your blog content as a SlideShare deck is a great way to stretch that blog content, give new life to old...
The Evolution of Content Marketing: 2 Trends You Should Pay Attention To
There is a two-part movement happening in content marketing. First, longer-form, more well-researched content is coming to the forefront, and second, smart businesses are aligning their content with the buyer’s journey. Here’s what businesses and marketers need to know to capitalize on these trends.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
