Horizon Peak Blog
The Ultimate Guide to Creating and USING a Buyer Persona to Write Content That Converts
A buyer persona is the one person you will write to when you create your marketing content. Capture that imaginary person’s attention, and your content will be easier to write – and most importantly, it will convert better.
How to Use SlideShare to Breathe Life into Your Old Blog Content
SlideShare earned its nickname “the quiet giant of content marketing” for good reason. It’s one of the most powerful, influential platforms on the Web. Repurposing your blog content as a SlideShare deck is a great way to stretch that blog content, give new life to old...
The Evolution of Content Marketing: 2 Trends You Should Pay Attention To
There is a two-part movement happening in content marketing. First, longer-form, more well-researched content is coming to the forefront, and second, smart businesses are aligning their content with the buyer’s journey. Here’s what businesses and marketers need to know to capitalize on these trends.
How Agitating Your Customers Can Pay Off in Your Copy
Your audience is asking this very important question: “Will this solve my problem and get me to where I want to be?” One of the old tried-and-true formulas for copywriting that will help you with answer this question is Problem-Agitate-Solve, or PAS for short.
Value Proposition 101: How to Write a Positioning Statement
Your positioning statement will be your guidepost for your marketing efforts, and it will help you and your team maintain focus and perpetuate your brand. Here’s how to write one that works.
Categories
Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
