Horizon Peak Blog
Stop Letting Your Best Content Collect Dust! Do This Instead
Long-form blog posts are high-value on their own – but you can squeeze even more value out of them by spinning them into other pieces of content. Here are 10 ways to do it.
How to Use Survey Results to Build Better Buyer Personas
Stop spamming the most important people to build relationships with. Get to know your target customers better by actually asking them about themselves — and turning that insight into a more robust buyer persona.
15 Blog Topic Ideas That Help You Sell
Learn how to get more ROI from your business blog AND get 15 hot blog topic ideas that will actually help you make sales.
3 Ways Great Content Increases Customer Loyalty
You know that customer loyalty is a huge revenue-generator AND cost-saver for your business. What you might not know is the content you produce can directly impact customer loyalty. In fact, your content impacts it in three specific ways — and you can capitalize on this impact with a few small improvements to your content marketing process.
How to Write Content That Actually ENGAGES Your Audience
I discovered how to create engaging content that gets into the hearts and minds of your prospects — and some of these techniques may surprise you.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
