Horizon Peak Blog
How to Use Product Update Blog Posts to Grow the Relationship With SaaS Customers
SaaS product update blog posts, as they’re traditionally written, are often a waste of company time and resources. A product update can be an opportunity, though, with just a few tweaks to the blog writing process.
What Happens When Sales Enablement and Content Marketing Align
When sales enablement and content marketing tightly align, businesses benefit. Listen to my conversation with sales enablement and prospecting expert Marylou Tyler to see where sales and marketing join forces for better results.
How Showcase Workshop Enables the Sales Force of the Future With Content
In a matter of months, this SaaS company went from half-hearted marketing efforts to a strong content strategy with stellar results.
How to Wield Your Case Studies Like the Secret Weapons They Are
Learn 4 ways marketers can use case studies to fill the sales pipeline with quality customers.
Takeaways from MozTalk Denver
My takeaways from MozTalk Denver: Get rid of your bad content, keep an eye on your reputation, and put an emphasis on mobile and email!
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
