Horizon Peak Blog
5 Mistakes Content Creators Make That Cost Them … Big
Content creators are making 5 mistakes that are costing businesses customers, money, time and — most importantly — authority. The good news is when you fix these mistakes, your content starts working harder for you.
How to Use Customer Insight for Higher Converting Content
Like effective copy, effective content starts with customer insight. Here’s how to use that insight to write content that works harder.
How to Use Product Update Blog Posts to Grow the Relationship With SaaS Customers
SaaS product update blog posts, as they’re traditionally written, are often a waste of company time and resources. A product update can be an opportunity, though, with just a few tweaks to the blog writing process.
What Happens When Sales Enablement and Content Marketing Align
When sales enablement and content marketing tightly align, businesses benefit. Listen to my conversation with sales enablement and prospecting expert Marylou Tyler to see where sales and marketing join forces for better results.
How Showcase Workshop Enables the Sales Force of the Future With Content
In a matter of months, this SaaS company went from half-hearted marketing efforts to a strong content strategy with stellar results.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
