Horizon Peak Blog
5 Big B2B Technology Marketing Mistakes — and How to Fix Them
List of top five mistakes that B2B marketers should stop making NOW to see a greater return on their marketing efforts.
How to Re-engage Your Email Subscribers
Cleaning up and re-engaging your email list can make a HUGE difference in the results you’re getting from your email marketing program. Read advice from 24 experts.
You Are Hereby Released from Thinking About Your Audience’s Short Attention Span
Your audience’s short attention span has no relation to the length of your content. Give the reader value every step, and they’ll keep reading — and act.
Business Leaders Podcast
Listen in for my conversation with Bob Roark about goal-focused content marketing, bridging the gap between tech businesses and their audiences, and why writers should put their egos aside and ask for feedback (even when the client says the copy is good to go).
SEO Is a Long Game — So Focus On Evergreen Content
No matter what some marketing gurus may claim, the truth is that SEO is a long game. Here’s how to play that game well.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
