Horizon Peak Blog
Do This Before You Create ANY Content
Market research first. Content creation second. Now you have the formula for more successful marketing initiatives.
How to Use Your Customers’ Confirmation Bias to Your Advantage
Every single one of your target customers is affected by confirmation bias — and you can use this to connect to them in a more personal way
Shine in Vancouver: Speaking With a Mission … and on Zero Sleep
Shine is an organization dedicated to getting more women speaking on the stage at technology and business conferences — and their mission was a living, breathing thing this weekend.
Courting Your Customers: How Content Builds Relationships
Conversion from lead to customer is often based on the relationship a company has built with a prospect. Content builds relationships.
The Case for Conversion Content Writing
The journey to conversion starts with content. Don’t underestimate the power of content in your conversion strategy. A case for conversion content writing as a practice.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
