Horizon Peak Blog
Why I Deleted Your Marketing Email
I have a confession to make: I deleted a LOT of emails earlier this year. Here’s why — and why your customers may be doing the same thing.
Loosen the Reins: Trust Your Reader’s Imagination for Better Content Results
Help your customers imagine how your solution will solve their problems — give them context and let their imaginations paint the rest of the picture.
Growth Marketing Today Interview
Recently I had the pleasure of being interviewed Ramli John from Growth Marketing Today, where we talked about how to grow business with content that builds relationships.
The Customer Engagement Experience
How to improve your customer engagement — and ultimately your customer experience — with more meaningful content.
Budget Leaks: Common Content Marketing Problem Spots and How to Solve Them Quickly
Many B2B companies struggle with the same marketing problem spots, and waste budget as a result. These are the solutions I’ve found for a few of the most common problems.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
