Horizon Peak Blog
How to Afford Both Content Strategy AND Writing on a Budget
Without a content strategy based on real information gleaned from your target audience, it’s a roll of the dice. You’ll only hit the jackpot if Lady Luck decides to strike.
And without implementing that strategy right, it won’t work.
Here’s how you can have both strategy and writing on a budget.
The HPC Process for Content Marketing that Works
Before you start marketing to your clients, you must know WHO they are. Here’s a sneak peek into our 3-part process for creating content marketing that works!
Quality Content and SEO Are the Power Couple of Marketing
While quality content and SEO are a duo that shouldn’t be separated, quality content delivers many more benefits than just improved SEO.
The Communications Gap Costing High-Tech Companies BIG
Riding the media wave works well for enterprise technology companies with new high-tech solutions … until it doesn’t. Then only this culture shift can save them.
Why Content Marketing Strategy Is Like Kale
Creating a content marketing strategy is like eating vegetables. While it might not be your favorite thing, you can’t have a healthy marketing program without it.
Categories
Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
