Horizon Peak Blog
Trust in Content Marketing
People prefer to do business with companies they trust. Delivering quality content and delivering consistently can help build trust with your clients.
Thought Leadership How-to: A Look at the 2020 Edelman B2B Thought Leadership Impact Study
Over 50% of B2B decision-makers spend more than an hour each week consuming thought leadership content. Here’s how to make that content work for your business.
Where Sales Prospecting and Content Marketing Collide
Sales prospecting and content marketing aren’t mutually exclusive. Here are three ways that content can help your sales team provide value with prospects.
How to Prioritize What Marketing Content to Spend More Money On
How do you determine which assets deserve the expertise of an experienced writer, and which you can tap in-house or junior writers for? Just ask yourself three questions.
How to Afford Both Content Strategy AND Writing on a Budget
Without a content strategy based on real information gleaned from your target audience, it’s a roll of the dice. You’ll only hit the jackpot if Lady Luck decides to strike.
And without implementing that strategy right, it won’t work.
Here’s how you can have both strategy and writing on a budget.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
