Horizon Peak Blog
Content Puts the Relation in Relationship Marketing
Relationship marketing success isn’t fueled by sales-focused content. Your content should focus on your customer and what value they get from it.
What Comes First — Your People or Your Content?
When creating your content marketing strategy, it’s important to keep in mind who you’re creating those resources for. That includes the customers AND employees, and here’s why.
Why Zoom Might Be the Death of Your Marketing Results
Communication is key, but how much is too much? Here’s why platforms like Zoom, Slack, and email might actually be the death of your marketing results.
Why Relationship Enablement Should Be a Business Priority
You’ve heard about sales enablement, but what about relationship enablement? Let’s discuss this powerful mindset shift, and why your business needs it for long-term success.
Exemplary Customer Experience Begins and Ends With Trust
How do you think your customers perceive your company? Do they trust you? It’s time to take a look at your customer experience and view it from the vantage point of your customers.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
