Horizon Peak Blog
5 Principles for Creating Lead Generation Content
Five principles for creating a lead generation content strategy that builds a path to the sale for tech companies
Accelerate Your Collaboration, Not Your Copywriting
Procrastination has no place in copywriting if you want to get strong results. Collaborate faster and write slower.
Speaking Human
Copywriting formulas have their place, but there’s no formula for being human. Copy should connect the humans of a company to the humans they’re trying to serve. Read for examples.
The Cost of Poor Communication
“If people don’t understand what you do, they devalue what you do.” Written communication is packaging that your customers experience. Make it good.
3 Content Marketing Tips for Tech Companies
Three ways tech companies can overcome content marketing disadvantages, and use their technical expertise to connect better with their customers.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
