Horizon Peak Blog
Improve Your Odds of Content Marketing Success With Good Content UX
How to apply Content UX to make marketing content easier to consume, more likely to be retained, and more effective for conversion.
3 Ways Your Content Can Improve the Customer Experience
Customer experience defines the relationship your customer has with your company — and your content can make a huge positive impact on CX at every step of the buying journey.
The Story Machines Can’t Tell: How to Use Narrative Language So Your Content Doesn’t Read Like a Bot
What’s the difference between text written by a human and text written by a bot? The story.
How to Write Clearer Technology Content — and Help Your Customers in the Process
It’s a writer’s job to help the reader understand the subject or story. Here are 7 ways to make your technology content more concise, and ultimately clearer.
Enterprise Marketing Best Practices for 2022
Follow these enterprise marketing best practices in 2022 to gain a competitive advantage while building better relationships with your customers.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
