When I’m training a new writer on my team, they’re often surprised that my instruction goes well beyond grammar and voice. The words on the page are only part of the experience a reader has with a piece of content. How the content is structured, the flow of...
Two years ago, I bought a laptop from a popular PC brand. A year later, and a week after the warranty expired, the battery went kaput. I’m not afraid of a little computer hardware challenge, so I went to the brand’s online support site to find out how to get a new...
I talk a lot about writing marketing content for humans, and putting a human touch on technology content … But considering that we are living through a high-growth period for AI, with machine-written content on the rise, human content can take on a whole new level of...
When I’m training marketing content writers in the tech space, one thing that comes up a lot is concision. Clarity, accessibility and understanding all suffer when technology content isn’t concise. Concision is making content clearer — not necessarily shorter — right...
By definition, enterprise businesses looking to retain their existing customer bases while generating new leads need to use different marketing strategies than smaller companies. The focus on growth and expansion demands integrated, multi-channel marketing...
