When I’m training marketing content writers in the tech space, one thing that comes up a lot is concision. Clarity, accessibility and understanding all suffer when technology content isn’t concise. Concision is making content clearer — not necessarily shorter — right...
By definition, enterprise businesses looking to retain their existing customer bases while generating new leads need to use different marketing strategies than smaller companies. The focus on growth and expansion demands integrated, multi-channel marketing...
Content creation is one of the best ways for technology companies to consistently generate leads. But how do tech marketers create engaging content that doesn’t get lost in the sea of other blog posts, podcasts, and videos published every day? Just creating more...
I came across this article on the Content Marketing Institute website earlier this year, and it’s been sitting in my “to process” list since then. Frankly, it stuck in my craw. The topic of the article is “why you shouldn’t rush a writer,” but it focuses heavily on...
If you google “copywriting formulas” or even “copywriting best practices,” you’ll find millions of articles — some of which have some decent advice. Google “persuasive copywriting,” and the results will be more mixed — with some articles pointing you to ways you can...
