Customer engagement is how you gauge marketing success on just about every level. It’s how you tell if your campaign is working, how your marketing team is performing, if you’re on track to meet your revenue goals, and if you’re effectively growing the customer...
While content marketing remains arguably the most effective strategy for building relationships with leads on their journey to becoming customers, it’s not the only marketing game in town. Enterprise technology PR, for one, still packs a wallop. Talented public...
When I’m training a new writer on my team, they’re often surprised that my instruction goes well beyond grammar and voice. The words on the page are only part of the experience a reader has with a piece of content. How the content is structured, the flow of...
Two years ago, I bought a laptop from a popular PC brand. A year later, and a week after the warranty expired, the battery went kaput. I’m not afraid of a little computer hardware challenge, so I went to the brand’s online support site to find out how to get a new...
I talk a lot about writing marketing content for humans, and putting a human touch on technology content … But considering that we are living through a high-growth period for AI, with machine-written content on the rise, human content can take on a whole new level of...