Top 10 SaaS Companies Successfully Leveraging a Freemium Model

Content Strategy

Using a freemium model is now an increasingly popular tactic for SaaS companies. Highly successful companies like Dropbox, MailChimp, Zoom and Canva all offer a “free-forever” plan with limited features to generate interest and attract potential customers. And while...

Email Newsletters vs. Content Notifications: Which One Should You Choose?

Content Strategy

This is a guest article written by Horizon Peak senior copywriter Beth Hayden. Beth has been a conversion copywriter for 15 years, specializing in technical and complex content for technology companies. To be successful with email marketing, you can’t take your foot...

How to Convert More SaaS Freemium Users to Paying Customers

Tech Marketing

“Freemium” is still a go-to business model for SaaS companies that want to build relationships with customers, with the goal of eventually offering add-ons, enhanced storage or advanced features at an extra cost. With a freemium model (as opposed to a free trial,...

Thoughts on Robots and Vulnerability in Content

Content Writing and Copywriting

Somewhere along the way, business and robots became correlated. I don’t know when it happened. Perhaps it was somewhere around the dawn of the computer age. But at some point, “professional” language began to equate to humorless, jargony, complex writing. I am always...

Planning for Email Success: Your Email Sequence Delivery Schedule

Content Strategy

What is the right cadence for a drip email sequence or lead nurture email campaign? In other words, how often should you send new emails? Best practices say to email more frequently in the early part of the email sequence, and less frequently in the later stage … But...