Tired of dry, uninspiring customer stories with no zing? Here at Horizon Peak Consulting, we do case studies … a little differently. We use narrative storytelling to craft engaging studies that feature the customer as the hero of an epic journey. This narrative...
Enterprise technology companies pay a lot of attention to metrics — like click-through rates, downloads and demo sign-ups — and that’s a good thing. But when things go wrong, numbers alone won’t give you a clear picture of where things went off the rails (and...
Using a freemium model is now an increasingly popular tactic for SaaS companies. Highly successful companies like Dropbox, MailChimp, Zoom and Canva all offer a “free-forever” plan with limited features to generate interest and attract potential customers. And while...
This is a guest article written by Horizon Peak senior copywriter Beth Hayden. Beth has been a conversion copywriter for 15 years, specializing in technical and complex content for technology companies. To be successful with email marketing, you can’t take your foot...
“Freemium” is still a go-to business model for SaaS companies that want to build relationships with customers, with the goal of eventually offering add-ons, enhanced storage or advanced features at an extra cost. With a freemium model (as opposed to a free trial,...