Having a robust web presence is now table stakes for enterprise tech companies, and offering high-quality content for your prospects should be the foundation of your overall online marketing strategy. Useful content not only helps you attract more prospects, but done...
When VPs or directors of marketing reach out to me for a conversation about their content marketing programs or demand gen campaigns, the same themes come up again and again. They say things like: “Something is off. My CMO wasn’t happy with the last campaign.” Or …...
Struggling to hold the attention of your prospects and customers, and get your SaaS emails noticed? It’s no wonder. Our inboxes are overflowing, and the numbers keep rising. Statista estimates that in 2020, people exchanged 306.4 billion emails every day, and its...
Tired of dry, uninspiring customer stories with no zing? Here at Horizon Peak Consulting, we do case studies … a little differently. We use narrative storytelling to craft engaging studies that feature the customer as the hero of an epic journey. This narrative...
Enterprise technology companies pay a lot of attention to metrics — like click-through rates, downloads and demo sign-ups — and that’s a good thing. But when things go wrong, numbers alone won’t give you a clear picture of where things went off the rails (and...
