I have never seen a white paper fail. Yep, I said it. I started writing white papers over 10 years ago, and they can be remarkably effective content assets for companies of all sizes. I love ’em, and so do my clients. When white papers are done well, they can be a...
There’s been a lot of gloom and doom about GenAI in the media lately — so it was delightful to speak with Declan Dunn, someone who’s highly optimistic (yet still pragmatic) about all things AI. In fact, Declan’s outlook is so sunny, it’s right there in his show name:...
In spring of 2023, I worked on an academic research project on the topic of AI in strategic communication with the Department of Communication at the University of Colorado, Colorado Springs. I learned so much about how we can partner with machines to create smarter,...
White papers, once the shining stars of tech content marketing, have gotten overshadowed in our current TikTok era — but they’re still a powerful tool in your marketing and sales enablement arsenal. Some history: I spent a significant stretch between 2014 and 2018...
Your sales team is the beating heart that brings in the business for your startup. But are your salespeople as prepared as they could be when they connect with prospects and customers? Do they have everything they need to connect and be of value? The energy and skills...
