Figuring out the value proposition for your new product or service is the first step in any marketing plan. It communicates to your customers why your offering is worth purchasing. If you can’t clearly articulate the value of your offering, you won’t be able to sell...
Do you produce case studies for your B2B tech company? If you don’t, you really should. They’re effective, shareable pieces of content. If you do – you may have been doing them all wrong if you’re not incorporating a customer testimonial into them....
I have always been fascinated by the science of the brain. So when I read this little nugget on the Useful Science website, I couldn’t help but get excited at the blend of marketing concept and psychology truth. “Although people prefer to hear bad news first, giving...
I fell into the role of web content manager pretty early in my career because I had a knack for “translating” between different business teams. Though all of the teams involved in those web projects — marketers, designers, developers, copywriters, even clients — spoke...
I’m going to let you in on a little secret. I love going to comic conventions. Okay, that’s not so secret. I tweet about that kind of thing all the time. My husband is an avid collector of comic books and original comic art. So I went to my first comic-con years ago...
