In the world of copywriting and conversion optimization, content is often an afterthought. Those white papers, e-books, blog posts and email sequences that can help build a long-term relationship between the business and the buyer are sometimes shrugged off as...
Some of the best SaaS companies around are making their blogs unreadable. I’m on a mission to put an end to this. Raise your hand if you’ve ever done this … You discover a great blog post from a SaaS company, and devour it in record time, taking notes as you...
When sales enablement and content marketing join forces, businesses benefit. Listen in on my conversation with co-author of Predictable Prospecting, Marylou Tyler, where we talk sales results, prospecting, targeting customers and more. >> Listen to the podcast...
Marketing and selling a software product online is no easy feat – even when that product has a strong track record of helping sales people make more sales. There is simply a lot of noise online today. Showcase Workshop was face-to-face with this challenge in late...
Let me guess. You’re creating white papers, blogs, brochures and e-books to help get the word out about your products and services. Maybe you’re even creating the odd infographic or downloadable guide to get your content marketing engine churning. There...