8 Different Content Types to Expand Your Marketing Horizons

Content Strategy, Content Writing and Copywriting

What makes a great library? It’s not the building. Or the librarian. Or even the location. (Though all those things help!) What makes a great library is the collection. The novels, biographies, newspapers, journals, magazines, picture books, DVDs, non-fiction books,...

5 Big B2B Technology Marketing Mistakes — and How to Fix Them

Tech Marketing

Content marketing is an incredibly powerful tool in persuading your prospect to consider your service or product offering. Research shows that 51% of B2B buyers use content when making their buying decisions, and 47% consume between three and five pieces of content...

How to Re-engage Your Email Subscribers

Content Strategy

  What percentage of your email list is inactive? You might be surprised to discover that 60% is a pretty average number for most businesses. If inactive (aka cold) subscribers make up such a high percentage of your list, you might be “average” — but you’re also...

You Are Hereby Released from Thinking About Your Audience’s Short Attention Span

Content Strategy

Recently I had an email conversation with a consultant, who works with enterprise executives, about her blog content. She expressed concern about posting high-value content to her blog — because high-value tends to be longer than the 800-word posts she was used...

Business Leaders Podcast

HPC News, Tech Marketing

This spring, I had the pleasure of talking with Bob Roark on the Business Leaders Podcast. Listen in for a conversation about goal-focused content marketing, bridging the gap between tech businesses and their audiences, and why writers should put their egos aside and...