Writing a successful email nurture sequence is a lot like having a successful conversation with that really interesting person everyone wants to talk to at the cocktail party. While it can be intimidating at first, you can actually break it down into a few simple...
Earlier this year I undertook a research project that I thought was going to blow up some of my beliefs about content marketing. At least, that’s what I hoped would happen. Yes, I wanted to be proven wrong. Why? Because that’s how we learn. When it comes to business,...
Delete. Delete. Delete. While I was on maternity leave earlier this year, I found myself sitting on the couch with a cranky newborn, scrolling through the email app on my phone, and deleting marketing emails with abandon — several times a day. I was ruthless. If the...
Recently I was reading Robert Greene’s book The Laws of Human Nature, and I was struck by the author’s thoughts on mystery being a fundamental part of human nature. In a society that constantly overshares, mystery has been all but rendered extinct today. Where...
I do a lot of podcast interviews — but rarely do I get the chance to talk about what I believe is one of the most important aspects of business: growth. Recently I had the pleasure of being interviewed by Ramli John from Growth Marketing Today — and growth...
