Creating a content marketing strategy can be like eating vegetables. It’s important — critical, even — but it’d be nice if you could cut straight to dessert. The part of my job I like the most is the writing. In my experience, that’s where the rubber meets the road....
Customer experience may be the most critical aspect to your company’s success … but not all customers are external. Recently a long-time client reached out to me for help with a new project. “We hired [a big-name agency] to write these sales outreach email sequences...
A few of my clients have recently had great success with LinkedIn advertising — specifically sponsored content and sponsored InMail. Before they engaged me for help, they were all writing the ad campaigns themselves. And they were doing a good job. They didn’t reach...
I recently sat down (virtually, at least) with Jason Resnick for his podcast, Live in the Feast. Though our conversation began on the topic of “ideal customers,” it quickly blossomed into an exploration of customer relationships and what to do when things...
In 2018, I decided I wanted to lose 10 pounds. So I did what any reasonable person would do. I went to more yoga classes and ate less sugar. Three months later, the scale had moved! … In the wrong direction. Yes, I gained weight. So after I sobbed over half a pint of...