How to Afford Both Content Strategy AND Writing on a Budget
Content marketing is an investment in your business and, like any business investment, you want to make sure you get a good ROI. I see many organizations struggle to make the numbers work. And I’ve seen the anxiety this can provoke. If you spend money on strategy, is...
The HPC Process for Content Marketing that Works
Do you know who you’re marketing to? When I ask this question, most companies respond quickly with, “Yes, Jessica, our marketing team has created buyer personas and that’s who we market to.” But when we start to dig into what a company understands about its customers...
Quality Content and SEO Are the Power Couple of Marketing
Quality content and SEO are like Sonny and Cher … bacon and eggs … hugs and kisses. They complement each other. In fact, they are better together. Just like Harry is better with Meghan and peanut butter is better with chocolate (admit it!) — SEO works...