When it comes to effective communication, technology copywriting isn’t an exception. To get your point across without alienating your reader, clarity is key. Michael Pratt, professor of management and organization at Boston College puts it this way: “If people don’t...
Technology companies are at an advantage when it comes to content marketing: They’re already comfortable with data-driven decision making. Tech marketers know how to analyze performance across channels and determine what content is working best where and with...
The other day when I was talking with a colleague, she mentioned an incident that happened back in her consulting days. She was presenting a workshop to a group of young developers, and one of the men rattled off a response dripping with industry jargon. My (very...
Recently I’ve noticed a trend in emails coming from technology companies: big, heavily designed email headers. At first glance, you wouldn’t think this trend was a bad thing. After all, strong visual design can be captivating — and of course, who wouldn’t...
As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small team — especially since I personally manage each client relationship and do most of the writing. The answer isn’t as complex as you...
