When I moved to a house on Cheyenne Mountain in Colorado Springs over seven years ago, I learned a lot. I learned to bring in the trash can right away after the trash is picked up, or we’ll have a bear problem. I learned that there is no such thing as a “deer proof”...
Audiences have always been wary of being sold to. But now, with so many choices and so much content to wade through, they actively block out content that may be trying to sell them something they don’t want. And by actively block out, I mean: They don’t just delete...
Something I’ve been raising concern about for the last year is the concept of “language homogeny.” It’s an academic way of saying “everyone sounds the same.” Mostly this comes up in conversation around using generative AI (GenAI) to write your messaging, copy and...
Dearest marketing manager, I’m sorry, I have bad news. I know you have the best intentions, but it does not actually make my job easier when you send me AI-generated outlines, research and drafts of content to work with. Two reasons for this: All generative AI tools...
In my second conversation with Jordan Koene for the Voices of Search podcast, we talk about how content creators often feel torn between writing for people and optimizing for search engines. This tension creates challenges — but there are also opportunities for...
