15 Blog Topic Ideas That Help You Sell

by | Content Strategy

Man using tablet

What ROI are you seeing from your business blog?

If your answer is “none” or “I don’t know,” I’m wagging my finger at you right now.

Blogging without a strategy, and without leading readers to convert in some way (make a purchase, join your mailing list, etc.) — this is a waste of your time.

Blogging with a purpose — now THAT will help you get you results.

First, you need to think through your blogging strategy and tie it to your revenue goals.

Second, you need to come up with blog topics that feed that purpose and move you toward those revenue goals.

I walk you through this process in-depth in my latest guest post for Petovera.

And don’t miss the awesome free workbook that goes along with it! You can download it right here if you’d like.

Don’t waste any more of your time or money on a blog that doesn’t show ROI.

>> Get 15 blog topic ideas and a strategy that will help you convert readers into buyers right here.

 

Consider how your content is getting created

This is what I believe in:

  1. Content equity. Everyone deserves good, valuable, soulful content. Followers, leads, prospects, customers, employees — everyone.
  2. Discernment. Using AI isn’t bad — as long as it’s used with discernment.

Founders: Keep up the thoughtful content you’re creating. It’s valuable, and it’s so needed. But if your company is generating gobs of customer-facing content with AI, think about why that is, and why you’re okay with it.

Startups: Treating content production as a numbers game means you’re getting lumped in with everyone else. Swimming in the sea of sameness means your customers can’t tell you apart from the competition.

This goes beyond differentiation.

Your solution might be groundbreaking. Your founder might be the next Fortune cover story. But if your content doesn’t stand apart … your company doesn’t stand out.

Human-driven and human-written content (even with an AI assist to make it better) stands out because it serves.

Come talk to me about how your content is getting done. Let’s find opportunities to add humanity to your writing process so the customers you’re trying to reach will sit up and take notice.